Healthcare Firm Conducts Qualitative Calling to get Product Feedback at Affordable Costs
A Healthcare Diagnostics Firm
Traditional quantitative survey methodologies have failed due to the
nature of the client's products and its usage instructions. While the client knew that a qualitative survey was the path forward, they could
not see through due to their budget limitations and geographical
separation of the firm's customers from the company.
To understand the pain points their consumers face while using a specific product which was performing poorly in the market. To get
complete information including body language and expressions of
the qualitative interview participants, especially when collecting
insights on competitors' products
On understanding the applications and features of AvidViews, the
client recruited their targeted respondents and used our audio/video
chat platform to set up a live face to face discussion online. Both focus
group discussions and individual in-depth interviews were
successfully carried without geographical barriers coming in the way
and saving enormous costs to the client. The client can access the
recordings and transcripts of the 50+ interviews via our portal for their
The client not only saved enormous capital by conducting qualitative
research on an online platform but also understood crucial consumer
behavior and habits. This data helped the client make critical
decisions regarding one of the ill-performing skincare products.
Additionally, the client was also able to float quick polls during the
interviews to collect real-time quantitative data pertinent to specific
portions of the discussion.