A Healthcare Diagnostics Firm
Traditional quantitative survey methodologies have failed due to the nature of the client's products and their usage instructions. While the client knew that a qualitative survey was the path forward, they could not see through due to their budget limitations and geographical separation of the firm's customers from the company.
To understand the pain points their consumers face while using a specific product which was performing poorly in the market. To get complete information, including body language and expressions of the qualitative interview participants, especially when collecting insights on competitors' products.
On understanding the applications and features of AvidViews, the client recruited their targeted respondents and used our audio/video chat platform to set up a live face-to-face discussion online. Both focus group discussions and individual in-depth interviews were successfully carried out without geographical barriers coming in the way and saving enormous costs to the client. The client can access the recordings and transcripts of the 50+ interviews via our portal for their analysis.
The client not only saved enormous capital by conducting qualitative research on an online platform but also understood crucial consumer behavior and habits. This data helped the client make critical decisions regarding one of the ill-performing skincare products. Additionally, the client was also able to float quick polls during the interviews to collect real-time quantitative data pertinent to specific portions of the discussion.