Car Manufacturer Builds Community on AvidCircle to Improve Customer Centricity and Build In-house Insights
A Global Automotive Company
The client's customer centricity had failed due to a lack of effective
communication with their consumers. The features introduced in
new models failed to resonate with the crowd. Their sales were on a
To engage with and understand their customers' needs and
requirements from existing and upcoming car models. To gauge the
perception of the brand, its models, particular features, concept ideas
- in real-time.
AvidCircle was our answer to the Client! This product could be used as a digital space to engage meaningfully by building a custom community of its consumers. Moreover, they can also gain access to Avidestal's internal consumer communities to unlock insights by active or passive participation, which would otherwise be unavailable to them.
The client had a new model design underway during the creation of their custom community in AvidCircle. They were immediately able to begin deriving specific and crucial consumer insights, whose results pushed their board to call for a redesign. This model was performing much better compared to their previous models. Further, the client's online community was acting as an incubator for creating loyal consumers through engagement and smart incentivization. The consumers were now more connected to the brand, which resulted in enhanced brand equity.