Established Market Research Firm Migrates Panel to AvidHub to Improve Engagement and Save Costs
A Market Research Company
The Company had a large panel of 200,000+ members, and were
unable to precisely target them for select research studies. Moreover,
a higher number of panelists with a lower level of engagement was
resulting in a reduced response rate and even the churn rate was on
its peak, as compared to the last 2-3 years.
To reduce the churn rate and achieve 10,000 completes per month
among its panel members.
We suggested one of our products, AvidHub to the client that would
profile their 200,000+ panelists based on 200+ attributes and in turn,
enable precise targeting for select studies. This product has a feature
of social media integration that gives easy engagement &
management of the panelists. The multi-channel engagement
approach including WhatsApp ensures that you stay in close touch
with your members, all the time.
With precise targeting, completes achieved rose sharply for the client,
and they were surprised to get 11,568 completes in the very first
month of successful integration. They are keeping a close watch on
the churn rate and it will take a few months to measure the impact of
AvidHub on the churn rate. Moreover, now they are able to manage
media and all the channels of communication from one place, which
has considerably reduced the efforts and resources