A Market Research Company
The Company had a large panel of 200,000+ members and was not able to target them precisely for selected research studies. Moreover, a higher number of panelists with a lower level of engagement was resulting in a reduced response rate, and even the churn rate was at its peak, as compared to the last 2-3 years.
To reduce the churn rate and achieve 10,000 completes per month among its panel members.
We suggested one of our products, AvidHub, to the client that would profile their 200,000+ panelists based on 200+ attributes and, in turn, enable precise targeting for select studies. This product has a feature of social media integration that gives easy engagement & management of the panelists. The multi-channel engagement approach, including WhatsApp, ensures that you stay in close touch with your members all the time.
With precise targeting, completes achieved rose sharply for the client, and they were surprised to get 11,568 completes in the very first month of successful integration. They were keeping a close watch on the churn rate since it would have taken a few months to measure the impact of AvidHub on it. Moreover, now they were able to manage media and all the communication channels from one place, which had considerably reduced the efforts and resources.