Financial service provider gains insights into the buying behaviour to enhance association with property owners

The Client

A financial service provider

Their Problem

The client wanted to expand its services in providing loans against property due to the growing demand in this industry. Though the client had a good reputation in the market, they were not able to acquire the expected market share.

Their Goal(s)

To understand the user journey and their rationale towards loans against property.

Our Solution

On understanding the client’s requirements, we recommended AvidViews which helps in conducting qualitative calls. The client was able to get insightful data points by conducting online in-depth interviews.

Their Success

The client was able to derive crucial insights, which helped them provide customized services on loans against property. They were able to address customers’ concerns regarding loans of high-ticket value and improve their relationship with them.


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