A financial service provider
The client wanted to expand its services in providing loans against property due to the growing demand in this industry. Though the client had a good reputation in the market, they were not able to acquire the expected market share.
To understand the user journey and their rationale towards loans against property.
On understanding the client’s requirements, we recommended AvidViews which helps in conducting qualitative calls. The client was able to get insightful data points by conducting online in-depth interviews.
The client was able to derive crucial insights, which helped them provide customized services on loans against property. They were able to address customers’ concerns regarding loans of high-ticket value and improve their relationship with them.