Expanding FMCG Startup uses AvidViews to involve their Consumers in the Company through Digital Quarterly Gatherings

The Client

An FMCG Company

Their Problem

The Company holds quarterly gathering with their loyal consumers to gather feedback about their new launches, packaging updates, etc. As the client scaled to new locations, managing the logistics of this core activity increased their burn rate.

Their Goal(s)

To create better products and engage with hand-picked consumers in a bid to increase the market share.

Our Solution

The logical conclusion was that these quarterly gatherings would have to move online for the company to remain profitable. With AvidViews, the client was able to set up video calls in various locations right from their primary location. The company mailed their products to the hand-picked consumers beforehand and then went on with the discussion via a group video call as they would in an offline setting.

Their Success

The client saved 90% of spends on their quarterly gatherings through the use of AvidViews without compromising on the core objectives of such gatherings. The client managed to get first-hand feedback regarding all the features of their products. The client has extended its use of Avidestal's products and is currently building a community of its consumers through AvidCircle as the company continues to expand and grow.


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