Heat Mapping via Eye-tracking

Get to know where your users looked at an Ad or a Video. Our Product allows you to highlight more accurately derived solutions to this business context

The features of this function are as follows:

  • Track the respondent's eye to form a heat map to conclude their interest levels.
  • With this technology, our users can bypass the language barrier and stick to observations made by the respondents to gain access to a non-verbal and unbiased perception of their products.
  • Conduct a detailed analysis of the observations recorded to give you a clear picture of your consumers' needs.
  • Get the results immediately after the call gets over.
Know exactly where your respondents look at and what catches their attention the most in the video. Download the heat map reports to derive insightful information for your ad testing studies