Businesses have been giving very high importance to market research when it comes to effective business operations & strategy building. Especially in today's business environment, brands need to be extremely agile & responsive to meet customer & business demands. Traditionally, market research has been a very costly process that requires a lot of manual efforts to be conducted efficiently.
Let's be honest, shall we? Market research might be a cost & labor-intensive process, but it is necessary for every business. But what is not necessary is following those age-old norms to conduct research. Especially after the COVID outbreak, virtual has become the new reality, and all of us as a brand need to adapt and fit in with this 'new normal'. It is high time to switch to new-age research methodologies & carry out your market research process in a SMART way.
How? Let's deep dive and learn how we can do that.
In this 'new-normal' inflicted by Covid-19, online qualitative research has become a necessity and is looked upon by all sorts of businesses. Market research companies, specifically, are in need of improved online research tools like AvidViews from Avidestal Technologies.
AvidViews, a product by Avidestal Technologies, is a next-gen DIY online qualitative research solution that is designed & developed to fulfill all your qualitative research needs. It is a technologically advanced and forward-looking product to assist you in efficiently conducting online FGDs/IDIs. Some of the notable features are –
Unearth the deeper meaning behind complex human emotions during your online qualitative research. Gauge & analyze your respondents' sensory inputs & understand every intricate detail. Revamp your research methods and understand your customers better with our help. Get real-time results & derive deep and valuable insights for constructive strategy building.